About Me

Overview:
Matt Ruffner is currently working at Horizon Media as a Senior Analyst in the Advanced Analytics department where he provides analytics in support of client media engagements. Previously, he worked as a Data & Technology Associate at Ankura. He is a recent graduate of the Masters of Science in Business Analytics program from the University of Texas at Austin where he concurrenly worked for Vestergaard as a SmartNet Initiative intern. In May of 2020, Matt graduated with degrees in Astronomy and Physics as well as completed a Mathematics certificate from the University of Wisconsin-Madison. In his free time, Matt enjoys rock climbing, hanging out with friends, and exploring the intersection of sports and data.

Relevant Work History:
• Data & Technology Associate at Ankura
• Smartnet Initiative intern at Vestergaard

Education:
• B.S. - University of Wisconsin-Madison
• M.S. - University of Texas at Austin

Extracurricular Involvements:
• University of Wisconsin Astronomy Club Treasurer

Coursework:
Business Analytics at the University of Texas
• Predictive Modeling
• Data Analytics Programming
• Advanced Predictive Modeling
• Text Analysis
• Decision Analysis
• Intro to Data Management
• Financial Management
• Supply Chain Analytics
• Learning Structures & Time Series
• Stochastic Control & Optimization
• Advanced Data Analytics in Marketing
• Social Media Analytics
• Financial Technology
• Social Media Analytics

University of Wisconsin-Madison
• Physics
• Mathematics
• Statistics
• Computer Science (R & Python)

Medium Articles

College Basketball Player Development Research Article
Quantified college basketball coaching effectiveness across offensive, defensive, and transfer integration dimensions using a decade of player development data, surfacing insights for coaches, players, and programs in the portal era

Richter’s Predictor Drivendata competition
Participated in the Richter’s Predictor competition. Developed model, correctly predicted damage grade 75.04% of the time, performed in the top 1.6% of all models

ASL Character Recognition
a sign language character recognition model that leveraged a cutting edge deep learning model and could, in real time, identify and classify videos of people signing characters

Skills

Certifications/Courses:
• Learning C# (LinkedIn Learning)
Excel: Advanced Formulas and Functions (linkedIn Learning)
• Introduction to Relational Databases in SQL (Datacamp)
• Intermediate SQL Server (Datacamp)
• Introduction to Tableau (Datacamp)
• Introduction to Python (Datacamp)
• Data Manipulation with Pandas (Datacamp)
• Introduction to R (Datacamp)
• Exploratory Data Analysis in R (Datacamp)
• Data Science for Business (Datacamp)
• AI Fundamentals (Datacamp)
• Hypothesis Testing in Python (Datacamp)

Technical Skills:
• Optical Character Recognition (OCR)
• Regular Expressions (Regex)
• Excel VBA
• Alteryx
• Natural Language Processing (NLP)
• PowerBI
• HTML (this website was written in HTML!)
• LATEX (thank you Physics)
• R Markdown
• Microsoft SQL Server Integration Services (ETL tool)
• Business Development